The COVID-19 pandemic was challenging, but as private practice physical therapy providers we now have the opportunity to reestablish, and even redefine our roles in the communities we serve. This means strategically communicating, messaging, and marketing our practices. Physical therapy programs do not include education on marketing yet, this is an essential element to a successful business. This webinar will introduce the scope of marketing resources and tools available to PPS members, and ultimately support your journey to being fruitful in your practice.


Objectives:
• Recognize the basic elements to developing a marketing plan and how to measure ROI, with knowledge on how to access supporting resources.
• Understand the opportunities for how The Fit Factor can be incorporated into a practices marketing plan.
• Be able to utilize each element of the Monthly Tool Kit.
• From 99 marketing ideas, to hundreds of social media shareables, be knowledgeable on accessing resources and tools to support marketing and PR.

Course Code:

LMS- E421

APTACategory

Category1

cert_CA approval

CPTA2018-19

cert_Insert Up To

No

cert_No IACET

No

cert_NY approval

Yes

Completion Instructions

In order to complete the course, watch the video presentation.

Course level

Intermediate

Date published

03/15/2021

Date recorded

03/09/2021

Delivery method

Webinar

Instructor(s)

Michelle Collie PT, DPT, MS, OCS Jenna Kantor PT, DPT

Learning objectives

  • Recognize the basic elements to developing a marketing plan and how to measure ROI, with knowledge on how to access supporting resources.
  • Understand the opportunities for how The Fit Factor can be incorporated into a practices marketing plan.
  • Be able to utilize each element of the Monthly Tool Kit.
  • From 99 marketing ideas, to hundreds of social media shareables, be knowledgeable on accessing resources and tools to support marketing and PR.

Registration details

The PPS member discount will show up once you get to your shopping cart. You will not see this discount applied until you add the course to your cart, and then click on "shopping cart".

Brought to you by

Private Practice Section

#Lessons:
1GMT20210309-220243_It---s-tim_gallery_1920x1080.mp4
Overview
Type:E-Learning Course
Learning Time:1h  30m
Enrollment