Why PT Benefits from Direct to Employer Services and How to Develop Value-Based PT Services Part 2If you are getting more and more frustrated with the limitations of reimbursement and the administrative burdens of business as usual with commercial payors, consider learning how to do PT practice in a new way. Direct to employer PT services and marketing is a growing opportunity for private practices both large and small.
This two part PPS webinar will help you analyze your current contracts in new ways with useful, easy to apply tools. Stay tuned for details on part two, in which you will learn how to break down your key practice indicators and determine your essential negotiating factors to improve and update your practice value.
In part 2 you will learn why direct to employer marketing is the private practitioner's newest and best plan of action to eliminate third party administrative burdens and improve your reimbursement, all while improving patient satisfaction and early access to PT. You will learn ways to design new PT products, develop your own contracts and payment models with innovative examples and tools you can use the next week.

Upon completion of this webinar, participants will:
- Clearly itemize their contract fee schedules.
- Be able to outline contract management strategies.
- Understand their practice cost of service as a point of comparison for setting their fee schedules and contract review & renegotiation.
- Analyze contracts based on critical questions.
- Outline basic renegotiation strategies.

Part 2 Presenters:
Holly Johnson, PT, DPT
Rick Katz, PT, DPT, MS
Kelly Sanders, PT, DPT, ATC
If you are getting more and more frustrated with the limitations of reimbursement and the administrative burdens of business as usual with commercial payors, consider learning how to do PT practice in a new way. Direct to employer PT services and marketing is a growing opportunity for private practices both large and small.
This two part PPS webinar will help you analyze your current contracts in new ways with useful, easy to apply tools. Stay tuned for details on part two, in which you will learn how to break down your key practice indicators and determine your essential negotiating factors to improve and update your practice value.
In part 2 you will learn why direct to employer marketing is the private practitioner's newest and best plan of action to eliminate third party administrative burdens and improve your reimbursement, all while improving patient satisfaction and early access to PT. You will learn ways to design new PT products, develop your own contracts and payment models with innovative examples and tools you can use the next week.
Upon completion of this webinar, participants will:
- Clearly itemize their contract fee schedules.
- Be able to outline contract management strategies.
- Understand their practice cost of service as a point of comparison for setting their fee schedules and contract review & renegotiation.
- Analyze contracts based on critical questions.
- Outline basic renegotiation strategies.
Part 2 Presenters:
Holly Johnson, PT, DPT
Rick Katz, PT, DPT, MS
Kelly Sanders, PT, DPT, ATC
If you are getting more and more frustrated with the limitations of reimbursement and the administrative burdens of business as usual with commercial payors, consider learning how to do PT practice in a new way. Direct to employer PT services and marketing is a growing opportunity for private practices both large and small.
This two part PPS webinar will help you analyze your current contracts in new ways with useful, easy to apply tools. Stay tuned for details on part two, in which you will learn how to break down your key practice indicators and determine your essential negotiating factors to improve and update your practice value.
In part 2 you will learn why direct to employer marketing is the private practitioner's newest and best plan of action to eliminate third party administrative burdens and improve your reimbursement, all while improving patient satisfaction and early access to PT. You will learn ways to design new PT products, develop your own contracts and payment models with innovative examples and tools you can use the next week. |
Upon completion of this webinar, participants will:
|
Part 2 Presenters: Holly Johnson, PT, DPT Rick Katz, PT, DPT, MS Kelly Sanders, PT, DPT, ATC |
Course Code:
APTACategory
cert_CA approval
cert_Insert Up To
cert_No IACET
cert_NY approval
Completion Instructions
Please watch the course recording in it's entirety.
Course level
Advanced Intermediate
Date Opened
Date recorded
Date reviewed
Delivery method
Learning objectives
- Clearly itemize their contract fee schedules.
- Be able to outline contract management strategies.
- Understand their practice cost of service as a point of comparison for setting their fee schedules and contract review & renegotiation.
- Analyze contracts based on critical questions.
- Outline basic renegotiation strategies.
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# | Lessons: |
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1 | Why PTs benefit Part 2.mp4 |