AC17 How to Utilize Benchmarks and Data-Driven Marketing Plans to Grow Your Practice

This course will teach physical therapists and their administrators tools to help build a strong physical therapy practice through basic data analysis, brand strategy, and marketing planning. We will discuss several healthy benchmarks, specifically clinical durations, payor mix and referral type. Utilizing this data, we will provide examples of targeted marketing efforts that have been successful for our company, including seasonal campaigns, brand-building materials and segmented outreach to doctors by specialty and practice type.

NOTE: PPS Member Discount will show at checkout page

Course Code:

LMS-E303

APTACategory

Category1

cert_CA approval

CPTA2018-19

cert_Insert Up To

No

cert_No IACET

No

cert_NY approval

No

cert_Transcript stmt

No

cert_TX approval

No

CEU Approval and Certification - PPS

As a Component of the American Physical Therapy, Private Practice Section online courses are accepted by the following physical therapy licensure boards, as allowed by the type of course requirements in state regulations: AL, AZ, CO, CT, DE, DC, FL, GA, HI, ID, IL, IN, IA, KS, KY, MI, MN, MS, MO, MT, NE, NH, NY, NC, ND, OK, OR, PR, RI, SD, TN, UT, VT, VA, WA, WV, WI, WY.

The Private Practice Section is accredited by the California Physical Therapy Association (Provider # CPTAAP-12) and the Texas Physical Therapy Association (Provider # 2008027TX). Thus, Private Practice Section course credits are accepted in California and Texas.

PPS online courses are NOT approved in AK, AR, LA, MD, NV, NM, NJ, OH and PA.

PPS issues CEUs/CCUs based on the following definitions: 1 CEU = 10 contact hours/10 CCUs. .1 CEU = 1 contact hour/1 CCU. 1 contact hour/1 CCU = 60 minutes of structured educational activity.

Date published

12/19/2017

Date recorded

11/03/2017

Delivery method

Blended

Instructor(s)

Shannon O'Kelley, MPT; Laura Moroney, MS

Brought to you by

Private Practice Section

#Lessons:
1MN05.mp4
Overview
Type:E-Learning Course
Learning Time:1h  
Domains:segmentation, advertise, brand, campaign, benchmarks, KPI, marketing, data
Enrollment
Price:$155.00
Available discounts:
  • Non Member
    $155.00
    (until 12/31/2030)
  • Member
    $120.00
    (until 12/31/2030)
  • Private Practice
    $0.00
    (until 12/31/2030)
* Prices in US Dollar