This webinar was recorded live on March 20, 2019.

Marketing in 2019 is so expansive, the sheer number of formats and media quickly spread budgets thin and water-down the message. Cash-based programming offers the perfect opportunity to market to new and existing clients without paying a dime. Discover how cash-based classes, educational sessions, services, and retail health products improve brand awareness, increase client sampling of your products and services, and build new and lasting relationships with fans loyal to your brand. Finally, utilizing innovative, never-done-before programming that fits your niche and builds awareness of your unique services, such as an urgent physical therapy clinic, is the perfect way to stand out among the competition, providing cash revenue while exposing new clients to what you do best.

Presenter: Jill Murphy, PT, DPT
Licensed Athletic Trainer
Certified Strength and Conditioning Specialist

Doctor of Physical Therapy/Owner
MotionWorks Physical Therapy

For the past five years, Dr. Murphy has built a thriving private PT practice utilizing cash-based programming. Authoring the Build a Better Body series of blog posts led to the success of fitness classes of the same name, as well as other classes like foam rolling, plyoball, and wellness classes among many other retail products and services. In 2016, MotionWork's Urgent Headache Care Clinic became the first of its kind offering the general public direct access to PT to relieve headache pain, so patients can avoid the costs, narcotics, and rebound headaches associated with ER visits for headache relief.

PPS Member Discount will show at checkout.

Course Code:




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CEU Approval and Certification - PPS

Private Practice Section online courses are accepted by the following physical therapy licensure boards, as allowed by the type of course requirements in state regulations: AL, AZ, CO, CT, DE, DC, FL, GA, HI, ID, IL, IN, IA, KS, KY, MI, MN, MS, MO, MT, NE, NH, NY, NC, ND, OK, OR, PR, RI, SD, TN, UT, VT, VA, WA, WV, WI, WY.

The Private Practice Section is accredited by the California Physical Therapy Association (Provider # CPTAAP-12) and the Texas Physical Therapy Association (Provider # 2008027TX). Consequently, all courses are accepted by California and Texas.

PPS online courses are NOT approved in AK, AR, LA, MD, NV, NM, NJ, OH and PA.

PPS issues CEUs/CCUs based on the following definitions: 1 CEU = 10 contact hours/10 CCUs. .1 CEU = 1 contact hour/1 CCU. 1 contact hour/1 CCU = 60 minutes of structured educational activity.

Completion Instructions

In order to complete this course, watch the video presentation and complete a post-course evaluation.

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Learning objectives

  • Develop one new, unique cash-based class or informational seminar that fits your mission, niche, and overall brand.
  • Expand three service offerings beyond fee for service to cash-pay, utilizing the talent and space you already have in place.
  • Identify five cash-based items that build your brand worth and improve treatment compliance by offering convenience and quality health and fitness products to your clients in your clinic.

Registration details

The PPS member discount will show up once you get to your shopping cart. You will not see this discount applied until you add the course to your cart, and then click on "shopping cart".

Brought to you by

Private Practice Section

Type:E-Learning Course
Credit Categories
Learning Time:1h  30m
Domains:marketing, Jill Murphy, cash
Available discounts:
  • Non Member
    (until 12/31/2030)
  • Member
    (until 12/31/2030)
  • Private Practice
    (until 12/31/2030)
* Prices in US Dollar